This August, it's time to shine a spotlight on the incredible creativity coming out of Singapore. From mouthwatering croissants and artisanal chocolates to trendy bags and high-performance activewear, Singaporean brands are leading the way. Discover these standout names and join the movement to celebrate our local talents.

Photo credit: Le Petit Society

When it comes to stylish and playful children’s wear, Le Petit Society is a top choice for fashion-forward parents. Founders Robyn and Dylan have made a mark with their whimsical yet tasteful designs, ensuring that every outfit is as charming as it is functional.

Just in time for National Day, Le Petit Society has launched the A Singapore Series collection. This range features iconic Singaporean symbols — like the dragon playground and hawker favourites — on kids’ rompers and tees, all made from breathable cotton perfect for our tropical climate. From now till 30 June 2025, CSC members enjoy 10% OFF regular-priced items, including on the A Singapore Series collection.

According to Le Petit Society’s founders, these designs are a nod to their cherished memories and Singapore’s vibrant culture. “Our collections celebrate the small joys, big moments and the beautiful diversity that make this place home,” they shared. “Our designs are crafted to be appreciated and enjoyed by Singapore’s varied demographics, ensuring everyone can find something to love.” 

Photo credit: Wunderfolks

The croissant might be a classic French creation, but pastry brand Wunderfolks have put a local twist on it for National Day. Coloured a vibrant red to resemble a crustacean, the must-try Chilli Crab Croissant is available at Wunderfolks outlets island-wide. From now till 31 December 2024, CSC members enjoy 10% OFF this sweet delight, as well as on whole tarts, cookies and tiramisu.

Photo credit: Wunderfolks

Also included in the offer is Wunderfolks’ popular Mini Tart Platter, which its Director Mr Dale Thia said is perfect for National Day gatherings with family and friends. The box of 16 bite-sized delights features four crowd-pleasing flavours: mixed fruit, dark chocolate, lemon meringue and mango passionfruit.

Launched in the challenging days of the COVID-19 pandemic, Mr Thia said Wunderfolks’ success is rooted in its local identity. “Our pastries feature flavours that resonate with Singaporeans, making them a beloved choice during festive times,” he explained.

Photo credit: MasBie Chocolate

MasBie Chocolate, a passion project of chocolatier Mr CK Tan, is a delightful escape from the ordinary. Located near CSC @ Tessensohn, the store offers artisanal chocolates and gelatos made with premium ingredients. Its range includes indulgent chocolates with flavours like traditional salted caramel and hazelnut praline, as well as more adventurous options such as jackfruit, ondeh-ondeh and whiskey. MasBie Chocolate’s other signature products feature a richly nutty pistachio gelato and the intriguingly named volcano gelato, which is said to taste like a molten brownie.

Mr Tan emphasised that while the brand uses only fresh, high-quality ingredients, he strives to keep prices affordable so more people can enjoy these treats.

For National Day, MasBie Chocolate is offering a special promotion: get 10% OFF when you order two scoops of gelato with a butter croissant, or purchase any artisanal chocolates. From now till 31 December 2024, CSC members also enjoy 10% OFF a minimum spend of $10.

Photo credit: awfullychocolate.com

Since 1998, homegrown brand Awfully Chocolate has been delighting taste buds with its iconic Original All Chocolate Cake. This classic treat features moist, fluffy sponge layers and a rich, fudgy filling made from the brand’s signature dark roasted chocolate, giving it a deep, cocoa-rich flavour that’s just the right amount of sweet.

Over the years, Awfully Chocolate has expanded its offerings to include chocolate truffles, ice cream and other decadent desserts. For your National Day potluck, you can’t go wrong with its National Day Singapore Chocolate Bundle, which combines the Original All Chocolate Cake with your choice of cookies and a made-in-Singapore chocolate bar for $59 (original price $80.20). The bundle comes with a box containing five gold candles, a cake knife and a happy birthday tag, so you can sing “Happy Birthday to Singapore” as fireworks soar into the night sky.

Photo credit: thelittledromstore.com

Since opening its doors at Ann Siang Hill in 2010, the little dröm store has grown into a online shop specialising in all things Singapore-themed. From quirky pins and charming greeting cards to stylish stationery, this store is a treasure trove of local flair.

Its Strangely Singaporean collection features playful takes on Singlish phrases like ‘steady pom pipi’ and ‘stylo milo’, while the Everyday SG pins celebrate nostalgic icons like the orange kopitiam phone, parking coupons and the Good Morning towel. You’ll also find local wildlife favourites like the void deck cat, the Singapore Special dog and the river otter.

Heading to a housewarming party this National Day? Consider gifting the homeowners a set of Strangely Singaporean dining plates with adorable cartoon mascots like a pineapple shouting ‘Huat ah’ or a bowl of ice kachang saying ‘Shiok.’ 

Photo credit: thepaperbunny.com

If you’re all about combining dreamy aesthetics with smart functionality, The Paper Bunny is your go-to known for its chic, youth-centric designs. Its Puffer Swing bag, in vibrant hues like Aspen, Raven and Nougat, went viral last year. It’s so popular, there was even a waitlist for this 80s-inspired nylon bag!

Perfect for practical Singaporeans, the Puffer Swing bag is spacious enough to fit a water bottle and an 11-inch iPad, with zip pockets inside and out for all your smaller essentials. The adjustable strap lets you switch between a shoulder bag and a cross-body style, depending on your mood.

And it doesn’t stop there — The Paper Bunny also offers stylish water bottle holders, commuter phone straps and pouches in its signature earthy tones of cream, beige, khaki and pink. The brand has also expanded into sustainable kitchenware, beauty and wellness products, and even clothing and kids wear.

Photo credit: Instagram @oursecondnature

Our Second Nature isn’t just about fashion; they’ve expanded into a whole lifestyle range with Living by OSN, offering everything from home textiles and scents to dining goods and travel essentials.

Recently, it launched a collaboration with Heveya, a B Corp Certified bedding solutions brand, featuring top-notch hypoallergenic bamboo lyocell sheets. These chemical-free sheets are not only eco-friendly but also perfect for our humid climate, keeping you cool and comfy even on the hottest August nights.

When it comes to clothing, check out Our Second Nature’s floaty womenswear, including the charming Mom Would Approve range. It combines cozy linens with modest, layering-friendly cuts that are perfect for mums who value both style and comfort.

Photo credit: tellyourchildren.world

Tell Your Children might not be everyone’s cup of tea with its wild neon colours and cheeky slogans, but it’s a hit among a style-savvy young Singaporeans. Known for its overdyed T-shirts, funky bags and shorts splashed with playful silkscreen graphics and puff-paint details, this brand has earned a devoted following.

This Singapore-based creative studio excels in image-making, illustration and design, and is renowned for its Playground/Dungeon tee. Inspired by ‘70s cartoons and rock album covers, it features a claw-handed wizard casting a spell over a castle. So why import graphic tees from abroad when you can snag a unique, locally-designed piece that’s both cool and distinctly Singaporean?

Photo credit: Facebook @anya.active

The size-inclusive Anya Active is a homegrown activewear brand that makes it easy to look your best when you’re working out. Started in 2020, Anya Active – which offers sizing from XS to 3XL – aims to be a welcoming, safe space for women who want to get physically active without suffering from gym anxiety or worries about their body image.

Its gym-ready innerwear, tops and bottoms are tailored with Asian proportions in mind, crafted from high-tech fabrics that wick away sweat and keep you cool. Check out its recently restocked best-selling oversized tee, available in a range of colours and sizes. Made from organic cotton, it drapes beautifully and offers a flattering fit that’s both comfortable and stylish.

Photo credit: carriekrocks.com

Since 2014, Carrie K. has been bringing a splash of sparkle to Singapore’s jewellery scene. While founder Ms Carolyn Kan honed her silversmithing skills in Italy, her designs are deeply inspired by the vibrant cultures of Singapore.

Check out her Heritage collection, where colourful gemstones are arranged in patterns reminiscent of Peranakan tiles found in shophouses around the island. Then there’s the Icon series, featuring bold, edgy designs influenced by the angular diamond shape of the National Theatre. And don’t miss the Star collection, which draws from the traditional Malay songket and the spirit of gotong royong, blending gold, pearls and gemstones into a stunning, harmonious design.

Photo credit: birocompany.com

Biro’s menswear might initially give off a Japanese vibe with its sleek details and classic cuts, but it’s actually the creation of two Singaporean brothers. Their mission? To blend top-notch factories and fabric millers with Japanese craftsmanship, crafting precisely tailored urban wear for men.

One standout piece is the Samsui Women’s Shirt, inspired by the iconic Samsui women known for their strength and resilience. This screen-printed, premium linen shirt honours their traditional blue outfits and red hats. It’s not just a shirt; it’s a stylish reminder of Singapore’s spirit to push through tough times.

Photo credit: thekattandco.com

Balancing style with comfort can be a challenge when your day is packed with work, errands and chores. Katt & Co makes it easy with its chic essentials for the busy Singaporean woman, so you can look fabulous no matter where your day takes you.

Check out its latest arrivals, including the adorable Mumsie Maxi Dresses for little ones and mums, crafted from charming Liberty cotton. These dresses offer modest coverage, while keeping you cool in our year-round heat. And don’t miss the Seia Sekata collection, which celebrates love and unity with elegant lace and ribbon kebayas, plus matching traditional outfits for dads and sons. Don’t forget to join the #KattKlan community for their weekly live flash sales every Thursday.